Author: Nur Halima, Sri Suprapti

Abstract: This study aims to analyze and describe the entrepreneurial competence of principals in building a competitive advantage at SMKM 7 Gondanglegi, Malang Regency. This research approach uses a qualitative approach with the type of research being a multi-site study. Data collection techniques using in-depth interviews, participant observation, and documentation. The steps of data analysis consist of data collection, data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data is done through credibility, dependability, confirmability, and data transferability. The results of this study found the following new findings: the entrepreneurial competence of school principals in building competitive advantage in schools requires optimizing internal production loving and sustainable innovation, this can be done with the following notes: 1) Principals must be able to work hard in an effort to achieve school success as effective learning organization. 2) The principal must have a strong motivation to achieve success in carrying out his main duties and functions. 3) The principal never gives up and always looks for solutions in dealing with obstacles at school. 4) The principal must have an entrepreneurial instinct in managing school production/service activities as a source of student learning.

Keywords: Personality Competence, Principal/headmaster, Competitive Advantage, Vocational High School.

Article Info: Received: 30 Mar 2022; Received in revised form: 17 April 2022; Accepted: 22 April 2022; Available online: 30 April 2022

DOI: 10.22161/ijels.72.48